Advertising Poster

• The target audience for this text is 15-25 year olds, it is more targeted at men, having three of the four characters on the poster being men. The text is targeted towards people within the socio-economic demographic of C through to E.
• This text has many uses and gratifications, mainly the idea of escapism and entertainment, but it also has elements for personal identity and also integration/social interaction.
• A preferred reading would be taken by the majority of people within the target audience, whereas a negotiated reading may be taken by a female within the target audience. An oppositional reading is most likely to be taken by someone above the targeted age range, or within the A/B socio-economic demographic
• This text may appeal to the target audience because it is a comic-boolk action movie with the majority of the actors being the same age as the target range, this may appeal to the target audience as they can personally identify with the characters within the text
• The text may also appeal to another audience, people who view texts because of star appeal, this film has Aaron Johnson, Chloe Grace Mortez and Christopher Mintz-Plasse, all relatively well-known stars and also stars Nicholas Cage is who is much more well-known actor, this may make the text appeal to people who are fans of said stars.

VALS

• Innovator. These consumers are on the leading edge of change, have the highest incomes, and such high self-esteem and abundant resources that they can indulge in any or all self-orientations. They are located above the rectangle. Image is important to them as an expression of taste, independence, and character. Their consumer choices are directed toward the "finer things in life."
• Thinkers. These consumers are the high-resource group of those who are motivated by ideals. They are mature, responsible, well-educated professionals. Their leisure activities center on their homes, but they are well informed about what goes on in the world and are open to new ideas and social change. They have high incomes but are practical consumers and rational decision makers.
• Believers. These consumers are the low-resource group of those who are motivated by ideals. They are conservative and predictable consumers who favor local products and established brands. Their lives are centered on family, community, and the nation. They have modest incomes.
• Achievers. These consumers are the high-resource group of those who are motivated by achievement. They are successful work-oriented people who get their satisfaction from their jobs and families. They are politically conservative and respect authority and the status quo. They favor established products and services that show off their success to their peers.
• Strivers. These consumers are the low-resource group of those who are motivated by achievements. They have values very similar to achievers but have fewer economic, social, and psychological resources. Style is extremely important to them as they strive to emulate people they admire.
• Experiencers. These consumers are the high-resource group of those who are motivated by self-expression. They are the youngest of all the segments, with a median age of 25. They have a lot of energy, which they pour into physical exercise and social activities. They are avid consumers, spending heavily on clothing, fast-foods, music, and other youthful favorites, with particular emphasis on new products and services.
• Makers. These consumers are the low-resource group of those who are motivated by self-expression. They are practical people who value self-sufficiency. They are focused on the familiar-family, work, and physical recreation-and have little interest in the broader world. As consumers, they appreciate practical and functional products.
• Survivors. These consumers have the lowest incomes. They have too few resources to be included in any consumer self-orientation and are thus located below the rectangle. They are the oldest of all the segments, with a median age of 61. Within their limited means, they tend to be brand-loyal consumers.

Negative Representation of Ethnicity

A lot of new stories involving young black men as the perpetrators of the crime clearly describe them as a black man. This may not seem problematic but when compared to a news story of a crime committed by a non black person, there is no racial description given. In the majority of these stories, the criminal has already been caught and jailed, so there is no need for such a description, it just furthers the negative representation of black people in the media.