Advertising Poster

• The target audience for this text is 15-25 year olds, it is more targeted at men, having three of the four characters on the poster being men. The text is targeted towards people within the socio-economic demographic of C through to E.
• This text has many uses and gratifications, mainly the idea of escapism and entertainment, but it also has elements for personal identity and also integration/social interaction.
• A preferred reading would be taken by the majority of people within the target audience, whereas a negotiated reading may be taken by a female within the target audience. An oppositional reading is most likely to be taken by someone above the targeted age range, or within the A/B socio-economic demographic
• This text may appeal to the target audience because it is a comic-boolk action movie with the majority of the actors being the same age as the target range, this may appeal to the target audience as they can personally identify with the characters within the text
• The text may also appeal to another audience, people who view texts because of star appeal, this film has Aaron Johnson, Chloe Grace Mortez and Christopher Mintz-Plasse, all relatively well-known stars and also stars Nicholas Cage is who is much more well-known actor, this may make the text appeal to people who are fans of said stars.