Arctic Monkeys Video Analysis

The start of the music video is of a medium long shot, showing the pub in which Alex resides in, he is framed at the centre of each shot, regardless of it being the medium-long, medium or close-up, this then cuts to a close-up of Alex's phone, showing the time and who he is texting, this is key to the song and this why a close-up has been shown. Following this, there is a close-up point of view shot of the clock, this transforms into a smiley face, showing Alex's mind clearly isn't functioning properly. During this opening of the song, another Arctic Monkey's song is playing in the background, this is done by many bands. He then has another shot, breathes a fireball, the room starts morphing and shifting around him, again this reinforces that Alex is heavily intoxicated, this ties in heavily with the song title 'Why'd You Only Call Me When You're High?'

Following this, Alex leave the pub and the song actually starts playing, a tracking mid-shot is used for this part of the video, to follow Alex as he tries to make his way to his 'girlfriends' house. Throughout, close-ups are shown of rare occurrences, that aren't really happening but Alex thinks are.